About Us

Built by advisors, for advisors who expect more

A Fortis advisor in conversation with a colleague
Our Story

From the field to the platform

Fortis Strategic Partners was founded by advisors who spent years in the field and knew what the platform experience should be. We built FSP to be the partner we always wanted: a concierge platform where advisors work directly with senior people who know their business.

We are selective by design. Rather than trying to serve everyone, we go deep with the advisors we serve. Every case design, every underwriting negotiation, and every operational touchpoint receives senior-level attention.

FSP specializes in insurance solutions, but we don't operate in isolation. As part of the Fortis ecosystem, we help advisors connect insurance planning with the broader financial strategies their clients depend on.

Our Philosophy

Planning-first. Strategic. Advisor-focused.

We believe insurance should serve the financial plan, not the other way around. Every recommendation, every case design, every operational touchpoint is guided by this principle.

Planning-First

Most insurance platforms were built for product distribution. We were built for planning integration.

Concierge Experience

We are selective by design. Senior-level attention on every case and every relationship.

High-Touch Service

From underwriting advocacy to case management, every step is handled by people who know your business by name.

Our Team

The people behind the platform

A senior team with decades of combined experience across insurance, planning, and advisor operations.

John Salina

John Salina

Managing Director

Joel Houser

Joel Houser

Head of National Sales

William Horan

William Horan

Director, Annuity Case Design & Sales Support

Max Margulis

Max Margulis

Director, Insurance Case Design & Sales Support

Steve Gordon

Steve Gordon

National Director, LTC


Let's build together.

If you're looking for more than just another IMO, and you want a team as invested in your success as you are, you've found the right place.

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